Designing Trust into Artificial Intelligence Systems: A Guide for Large Language Models

Jason Bell
3 min readApr 11, 2023
Photo by Brett Jordan on Unsplash

As artificial intelligence systems, particularly large language models, become more integrated into our daily lives, designing trust into these systems is crucial. For better or for worse I don’t believe they are going to go away anytime soon, if at all. We must find a way to live their existence and more importantly figure out how we’re going to build trust over time in these models.

Trust is the foundation of any relationship between humans and AI, enabling us to effectively and confidently interact with these technologies. This article delves into the core principles and best practices for designing trust into AI systems, with a focus on large language models.


Transparency in AI systems is key to building trust. Users should be able to easily understand how a system operates, its limitations, and its decision-making process. To achieve transparency in large language models:

  • Provide clear and accessible documentation detailing the model’s architecture, training data, and algorithms.
  • Develop interfaces that explain the model’s output, highlighting the rationale behind generated content or recommendations.
  • Disclose potential biases in the training data and any mitigation efforts undertaken to address them.

Robustness and Reliability

An AI system must be robust and reliable to instill trust in users. Large language models should consistently deliver accurate and high-quality output in various conditions. Achieving robustness and reliability includes:

  • Rigorous testing and validation of the model using diverse and representative datasets.
  • Continuous monitoring and improvement of the system to ensure it maintains its performance over time.
  • Implementing mechanisms to handle unexpected inputs, errors, and edge cases gracefully.

Privacy and Security

Maintaining user privacy and data security is vital to establishing trust in AI systems. Large language models should protect sensitive information and be designed with privacy-preserving techniques in mind. To enhance privacy and security:

  • Anonymise and aggregate user data to minimise the risk of re-identification (this is one of the core deliverables in my product, the Synthetica Data Engine).
  • Implement strong encryption and access control mechanisms to protect data both in transit and at rest.
  • Regularly perform security audits and update protocols to address emerging threats and vulnerabilities.


Explainability is crucial for users to understand and trust AI-generated output. Large language models should be able to provide explanations for their decisions in a manner that is easily understandable by users. To improve explainability:

  • Develop methods that generate human-readable explanations for model outputs.
  • Employ visualization techniques to help users better understand the relationships between input data and generated content.
  • Create user interfaces that allow for easy exploration and interrogation of the model’s decision-making process.

Ethical Considerations

Ethics play a significant role in fostering trust in AI systems. Large language models should adhere to ethical guidelines to ensure fairness, accountability, and transparency. To incorporate ethics:

  • Establish and follow a clear code of ethics for AI system development, usage, and maintenance.
  • Regularly assess the system for potential biases, and work to mitigate them through algorithmic adjustments and diverse training data.
  • Encourage open dialogue between developers, users, and stakeholders to address ethical concerns and promote responsible AI development.


Designing trust into AI systems, especially large language models, is a multifaceted endeavor that requires a commitment to transparency, robustness, reliability, privacy, security, explainability, and ethical considerations. By incorporating these principles and best practices, developers can create AI systems that users can confidently rely on, enabling more effective and beneficial interactions between humans and artificial intelligence.



Jason Bell

A polymath of ML/AI, expert in container deployments and engineering. Author of two machine learning books for Wiley Inc.