A Complete Marketing Department for $40 a Month? Say Hi to ChatGPT, Canva Pro and Midjourney.

Jason Bell
7 min readApr 24, 2023

As a startup or entrepreneur, marketing your product or service is essential to success. With the rise of technology, it has become easier than ever to create high-quality content and designs for your marketing materials. In this article, we will explore how you can utilise three tools — ChatGPT, Canva Pro, and Midjourney — to create effective marketing assets for your startup.

Suppose you are launching a new product and want to create a marketing campaign around it. You could start by using ChatGPT to generate an informative blog post about the product’s features and benefits. Then enlist the services of Midjourney to create an image that showcases the product in action or conveys the feel of the message you’re designing. Lastly, you could use Canva Pro to create eye-catching graphics and social media posts that highlight the product’s key features.

ChatGPT

ChatGPT is a language model developed by OpenAI that can write natural-sounding content for you. With ChatGPT, you can easily generate engaging and informative articles, blog posts, and social media content. The best part is that you don’t need to be an expert writer to use it — simply input your topic or question, and ChatGPT will generate a well-written article for you.

This prompt will give ChatGPT a clear idea of what kind of content you are looking for and who your target audience is. It will also help you highlight the unique features and benefits of your product/service and demonstrate how it can meet the needs of your customers.

For example, let’s create a small campaign for a funky (as in happening kinda place), urban city experience.

In ChatGPT I can it to write a snappy slogan or title.

Create a tagline for activity of shopping in an hip trendy city

Sure, here’s a tagline for shopping in a hip and trendy city:

“Shop your way through the city’s pulse and live the urban vibe.”

This tagline highlights the excitement and energy of shopping in a vibrant and trendy city. It encourages shoppers to immerse themselves in the city’s atmosphere and enjoy the experience of exploring new and unique stores. The use of “pulse” and “urban vibe” evokes a sense of modernity and liveliness, appealing to a younger and more adventurous audience.

Not bad at all, I can live with that.

Time taken: 15 seconds.

Next an entire article….

Create an article for a travel magazine with the base text of “Shop your way through the city’s pulse and live the urban vibe.”

Shop Your Way Through the City’s Pulse and Live the Urban Vibe

For many people, shopping is more than just a way to acquire goods and services. It is an experience, a way to immerse oneself in the culture and vibe of a city. If you’re looking for a shopping experience that will allow you to fully embrace the urban pulse of a city, then look no further than these destinations.

New York City

New York City is a shopper’s paradise. From the luxury boutiques of Fifth Avenue to the hipster shops of Brooklyn, there’s something for everyone. Take a stroll down SoHo’s cobblestone streets to find a mix of high-end designer shops and unique independent boutiques. Head uptown to Harlem to experience the vibrant street markets and find one-of-a-kind souvenirs. And don’t forget about the iconic department stores, like Macy’s and Bloomingdale’s, which offer a shopping experience unlike any other.

London

London is a global fashion capital, known for its unique blend of high-end luxury and cutting-edge street style. Head to Oxford Street for the ultimate high-street shopping experience, or explore the upscale boutiques of Mayfair and Knightsbridge. If you’re looking for something more unique, check out the vintage shops of Shoreditch or the eclectic markets of Camden. And don’t forget about the iconic department stores, like Harrods and Selfridges, which are must-visit destinations for any shopper.

Tokyo

Tokyo is a city that takes shopping to the next level. From the high-end luxury shops of Ginza to the quirky streetwear boutiques of Shibuya, Tokyo offers a shopping experience unlike any other. Check out the famous department stores, like Isetan and Mitsukoshi, for an immersive shopping experience that spans multiple floors and offers a wide range of products. And don’t forget about the specialty shops, like Tokyu Hands and Don Quijote, which offer a unique mix of goods and are perfect for finding souvenirs and gifts.

Paris

Paris is a city that is synonymous with fashion and style. Explore the iconic shopping streets of the Champs-Élysées and Rue Saint-Honoré, which are home to some of the world’s most famous luxury brands. For something more unique, check out the independent boutiques of the Marais or the vintage shops of the Canal Saint-Martin neighborhood. And don’t forget about the famous department stores, like Galeries Lafayette and Le Bon Marché, which offer a shopping experience that is quintessentially Parisian.

Conclusion

Whether you’re a fashionista looking for the latest trends or a casual shopper looking for unique souvenirs, these cities offer a shopping experience that is sure to please. Shop your way through the city’s pulse and live the urban vibe, and you’ll leave with more than just a few new purchases — you’ll have a deeper understanding and appreciation of the culture and energy of these amazing cities.

Once again it looks pretty good, it does like kinda generated so it’s a good idea to edit or even get ChatGPT to refine the output content.

Time taken: about 30 seconds

Now we have a tagline and some copy, let’s design (well not us) an image to use on the flyer.

Midjourney

Midjourney is a company that specialises in creating images and videos for your brand. With their services, you can get customised graphics and videos that are tailored to your brand’s identity. Midjourney’s team of professionals can help you create engaging visuals that stand out from the competition. They offer a wide range of services, including video production, animation, and graphic design.

As in ChatGPT, Midjourney works on prompts.

So here’s mine for my little campaign:

Create an image of a man and a woman walking together in a bustling city street. The man is holding a coffee cup and the woman is carrying a shopping bag. The image should evoke a sense of energy, excitement, and possibility. Please use bright colors and dynamic shapes to convey a vibrant city atmosphere.

Within sixty seconds Midjourney comes up with some ideas and variations.

I’m liking the image in the top left. From there I could ask Midjourney to make some adjustments until I get what I wanted.

I settled on this image:

Remember, I’ve not done a single piece of design work here. It’s all Midjourney from the prompts.

Time taken: about four minutes in total.

Canva Pro

Canva Pro is a graphic design tool that allows you to create stunning visuals for your marketing materials. With Canva Pro, you can design logos, flyers, social media posts, and more. Canva Pro offers a vast library of templates and design elements, making it easy to create eye-catching designs in minutes. Additionally, Canva Pro allows you to collaborate with team members and share designs seamlessly.

I’ve got my tagline, I’ve got my image. Now let’s get to work, I actually have to do something on my own here.

Canva has hundreds, probably thousands, of different templates to use. So it makes sense to use them and not create a ton of work for myself.

Download as a png file and I end up with this:

This looks great to me. Not sure what the marketing department would think, as I don’t have one and I’m a solo founder, this like it will work for me.

Time taken: ten minutes from start to finish.

As a startup or entrepreneur, using these tools can help you create marketing materials that stand out from the competition, corny sounding yes, but it’s true. By using ChatGPT, Canva Pro, and Midjourney, you can generate informative content, create visually stunning designs, and showcase your brand’s identity in a professional and engaging way. Start using these tools today and see how they can help you take your marketing efforts to the next level!

Total time taken: 15 minutes in total.

Total cost: $0.04 in AI services.

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I’m Jason Bell, I’m the Red Adair of Data, the one they get when the AI project is on fire. I offer AI and Data Consultancy and Coaching. In 2014 I authored the book, “Machine Learning: Hands on for Developers and Technical Professionals”, published by Wiley. I also wrote the second edition in 2020. So whether deep in code, algorithms, data and devops deployments, I’ve seen a lot of scenarios.

Want to talk to me?

  • If you have an idea for an AI project and want to develop the idea, book a session with me.
  • If you’re having trouble with an AI project, book a call with me to go through the options.
  • Want an opinion about the state of AI and Machine Learning, I’ve got plenty of those.
  • Book me to speak or do a panel session.

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Jason Bell

A polymath of ML/AI, expert in container deployments and engineering. Author of two machine learning books for Wiley Inc.